Authenticity and influence are related. At the higher levels of influence, our influence goes up the more authentic we are with people.
We are taught to appear like we’ve got it all together, otherwise people won’t follow us, but the opposite is true. The more perfect we appear, the less people can relate to us, and the more likely they will suspicious that they aren’t being shown the whole story.
Being authentic on the other hand invites people in and lets them be real too. And then a magical influence starts to happen.